Product designer based in NYC with 3 years of experience owning end-to-end UX/UI design across complex platforms in B2B and B2C environments. Dasha specializes in designing core product features through a combination of user research, systems thinking, and data-informed iteration. With a background in interior architecture, she brings a structured lens to product design and enjoys collaborating in cross-functional teams to create scalable, intuitive user flows.
Product designer based in NYC with 3 years of experience owning end-to-end UX/UI design across complex platforms in B2B and B2C environments. Dasha specializes in designing core product features through a combination of user research, systems thinking, and data-informed iteration. With a background in interior architecture, she brings a structured lens to product design and enjoys collaborating in cross-functional teams to create scalable, intuitive user flows.
Product designer based in NYC with 3 years of experience owning end-to-end UX/UI design across complex platforms in B2B and B2C environments. Dasha specializes in designing core product features through a combination of user research, systems thinking, and data-informed iteration. With a background in interior architecture, she brings a structured lens to product design and enjoys collaborating in cross-functional teams to create scalable, intuitive user flows.
Education
Education
Professional Diploma in UX Design
Professional Diploma in UX Design
Professional Diploma in UX Design
UX Design Institute with GCU Glasgow Caledonian University, Scotland, UK // Online
UX Design Institute with GCU Glasgow Caledonian University, Scotland, UK // Online
UX Design Institute with GCU Glasgow Caledonian University, Scotland, UK // Online
Bachelor of Arts, Interior Design
Bachelor of Arts, Interior Design
Bachelor of Arts, Interior Design
Humber Institute of Technology,
Toronto, Canada
Humber Institute of Technology,
Toronto, Canada
Humber Institute of Technology,
Toronto, Canada
Skills and tools
Skills and tools
User Research
Usability Testing
User Flows, Wireframes, Mock Ups, Prototypes
Product Strategy
Stakeholder Management
Project Management
Figma, Framer, Adobe Creative Suite, Jira, Miro, Notion, Slack
User Research
Usability Testing
User Flows, Wireframes, Mock Ups, Prototypes
Product Strategy
Stakeholder Management
Project Management
Figma, Framer, Adobe Creative Suite, Jira, Miro, Notion, Slack
User Research
Usability Testing
User Flows, Wireframes, Mock Ups, Prototypes
Product Strategy
Stakeholder Management
Project Management
Figma, Framer, Adobe Creative Suite, Jira, Miro, Notion, Slack
Languages
Languages
English, fluent
Russian, native
English, fluent
Russian, native
English, fluent
Russian, native
Experience
Experience
Product Designer (UX/UI)
Product Designer (UX/UI)
Product Designer (UX/UI)
2022-2025
2022-2025
2022-2025
ARMS, EDGE10 Group
ARMS, EDGE10 Group
ARMS, EDGE10 Group
ARMS is the world’s first league-wide records management system that collects, analyses and visualizes athletes’ data. ARMS Health is one of the core products managing medical data, monitoring 250,000+ elite athletes and 1000+ global teams, including NHL, NBA, MLB, MLS Leagues.
ARMS is the world’s first league-wide records management system that collects, analyses and visualizes athletes’ data. ARMS Health is one of the core products managing medical data, monitoring 250,000+ elite athletes and 1000+ global teams, including NHL, NBA, MLB, MLS Leagues.
ARMS is the world’s first league-wide records management system that collects, analyses and visualizes athletes’ data. ARMS Health is one of the core products managing medical data, monitoring 250,000+ elite athletes and 1000+ global teams, including NHL, NBA, MLB, MLS Leagues.
Designed and developed new product modules (0-to-1) and enhanced core features for ARMS Health, flagship B2B SaaS product, supporting NHL, NBA, ATP, and MLB league clients.
Led design for the Injury Reports feature from zero to launch, driving 23% adoption through rapid iteration, prototyping, and tight user feedback loops.
Conducted usability research and design audit for the Player Dashboard, leading to 4 prioritized improvements and boosting engagement 3.7x within 3 months.
Redesigned Player Access Management flows, reducing support tickets by 60% through simplified authentication and improved onboarding UX.
Executed a user-driven redesign of the Equipment Management feature, doubling user satisfaction and reducing Customer Effort Score (CES) by 57%.
Introduced and led a design-engineering sync process, improving feasibility alignment and cutting development time by 30%.
Designed and developed new product modules (0-to-1) and enhanced core features for ARMS Health, flagship B2B SaaS product, supporting NHL, NBA, ATP, and MLB league clients.
Led design for the Injury Reports feature from zero to launch, driving 23% adoption through rapid iteration, prototyping, and tight user feedback loops.
Conducted usability research and design audit for the Player Dashboard, leading to 4 prioritized improvements and boosting engagement 3.7x within 3 months.
Redesigned Player Access Management flows, reducing support tickets by 60% through simplified authentication and improved onboarding UX.
Executed a user-driven redesign of the Equipment Management feature, doubling user satisfaction and reducing Customer Effort Score (CES) by 57%.
Introduced and led a design-engineering sync process, improving feasibility alignment and cutting development time by 30%.
Designed and developed new product modules (0-to-1) and enhanced core features for ARMS Health, flagship B2B SaaS product, supporting NHL, NBA, ATP, and MLB league clients.
Led design for the Injury Reports feature from zero to launch, driving 23% adoption through rapid iteration, prototyping, and tight user feedback loops.
Conducted usability research and design audit for the Player Dashboard, leading to 4 prioritized improvements and boosting engagement 3.7x within 3 months.
Redesigned Player Access Management flows, reducing support tickets by 60% through simplified authentication and improved onboarding UX.
Executed a user-driven redesign of the Equipment Management feature, doubling user satisfaction and reducing Customer Effort Score (CES) by 57%.
Introduced and led a design-engineering sync process, improving feasibility alignment and cutting development time by 30%.
Product Designer
Product Designer
Product Designer
2022
2022
2022
JustWeb Agency
JustWeb Agency
JustWeb Agency
JustWeb Agency is a fast-growing digital marketing agency providing digital design services for 9+ years and 120+ successfully executed cases, focusing on lead generation for consumer and e-commerce businesses.
JustWeb Agency is a fast-growing digital marketing agency providing digital design services for 9+ years and 120+ successfully executed cases, focusing on lead generation for consumer and e-commerce businesses.
JustWeb Agency is a fast-growing digital marketing agency providing digital design services for 9+ years and 120+ successfully executed cases, focusing on lead generation for consumer and e-commerce businesses.
Designed a gamified online B2C quoting feature for an e-commerce brand, based on behavioural research and aimed at solving low conversion and trust gaps.
Launched the new feature, boosting top-of-funnel traffic by 3.5x and achieving a 16.5% conversion rate at the MVP stage across 1,000 paid visits, significantly improving website engagement.
Led competitive research and analytics to redesign core flows and IA. Validated new UX through rapid iteration and early user feedback.
Designed a gamified online B2C quoting feature for an e-commerce brand, based on behavioural research and aimed at solving low conversion and trust gaps.
Launched the new feature, boosting top-of-funnel traffic by 3.5x and achieving a 16.5% conversion rate at the MVP stage across 1,000 paid visits, significantly improving website engagement.
Led competitive research and analytics to redesign core flows and IA. Validated new UX through rapid iteration and early user feedback.
Designed a gamified online B2C quoting feature for an e-commerce brand, based on behavioural research and aimed at solving low conversion and trust gaps.
Launched the new feature, boosting top-of-funnel traffic by 3.5x and achieving a 16.5% conversion rate at the MVP stage across 1,000 paid visits, significantly improving website engagement.
Led competitive research and analytics to redesign core flows and IA. Validated new UX through rapid iteration and early user feedback.
Product Designer (UX/UI), Web Designer
Product Designer (UX/UI), Web Designer
Product Designer (UX/UI), Web Designer
2019-Present
2019-Present
2019-Present
Freelance
Freelance
Freelance
Led UX and web design for financial and industrial clients, managing a global EPD team of 3. Translated ambiguous requirements into launch-ready websites with strong IA, user-focused UX, and cohesive brand systems.
Led UX and web design for financial and industrial clients, managing a global EPD team of 3. Translated ambiguous requirements into launch-ready websites with strong IA, user-focused UX, and cohesive brand systems.
Led UX and web design for financial and industrial clients, managing a global EPD team of 3. Translated ambiguous requirements into launch-ready websites with strong IA, user-focused UX, and cohesive brand systems.
Interior Architectural Designer
Interior Architectural Designer
Interior Architectural Designer
2019-2022
2019-2022
2019-2022
Cecconi Simone Inc
Cecconi Simone Inc
Cecconi Simone Inc
Cecconi Simone is a multiple award-winning interior design and architecture practice in Canada that focuses on luxury private residences, and high-rise developments including 55C, Sugar Wharf, 8Elm, and critically acclaimed hospitality spaces.
Cecconi Simone is a multiple award-winning interior design and architecture practice in Canada that focuses on luxury private residences, and high-rise developments including 55C, Sugar Wharf, 8Elm, and critically acclaimed hospitality spaces.
Cecconi Simone is a multiple award-winning interior design and architecture practice in Canada that focuses on luxury private residences, and high-rise developments including 55C, Sugar Wharf, 8Elm, and critically acclaimed hospitality spaces.
Led end-to-end design for 8+ interior architecture projects, applying user-centered thinking across research, detailing, and execution phases to improve spatial systems and design processes.
Led end-to-end design for 8+ interior architecture projects, applying user-centered thinking across research, detailing, and execution phases to improve spatial systems and design processes.
Led end-to-end design for 8+ interior architecture projects, applying user-centered thinking across research, detailing, and execution phases to improve spatial systems and design processes.
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